Price elasticity of demand measures the responsiveness of demand after a change in price

The formula for calculating the co-efficient of elasticity of demand is:

Percentage change in quantity demanded divided by the percentage change in price

Since changes in price and quantity usually move in opposite directions, usually we do not bother to put in the minus sign. We are more concerned with the co-efficient of elasticity of demand
Numerical examples

How much does quantity demanded change when price changes? By a lot or by a little? Elasticity can help us understand this question

Price elasticity of demand

Values for price elasticity of demand

  1. If Ped = 0 demand is perfectly inelastic - demand does not change at all when the price changes – the demand curve will be vertical.
  2. If Ped is between 0 and 1 (i.e. the % change in demand from A to B is smaller than the percentage change in price), then demand is inelastic.
  3. If Ped = 1 (i.e. the % change in demand is exactly the same as the % change in price), then demand is unit elastic. A 15% rise in price would lead to a 15% contraction in demand leaving total spending the same at each price level.
  4. If Ped > 1, then demand responds more than proportionately to a change in price i.e. demand is elastic. For example if a 10% increase in the price of a good leads to a 30% drop in demand. The price elasticity of demand for this price change is –3
Inelastic demand
Price elastic demand
Zero price elasticity
Perfectly elastic demand
Unitary price elasticity
Calculating the Elasticity of Demand
CPD courses

WOW! Economics 2015

WOW! Economics 2015 builds on the phenomenal success of the previous two years with yet another resource-packed day designed to provide teaching colleagues with effective and innovative teaching & learning materials. The feedback on WOW! Economics 2015 has once again been stunning - join Jonny, Bob, Nikki, Ruth, Penny and the tutor2u Economics team for this terrific CPD course.

Learn more ›

Teaching & learning products

AS Microeconomics Revision Guide

This 48-page, full-colour printed revision guide written by tutor2u's Geoff Riley is designed to support students preparing for their AS Economics exams on microeconomics.


AQA A2 Economics Worked Answers (2014)

Exemplar A Grade answers to the ECON3 and ECON4 exam papers sat in June 2014