Monopoly - Price and Output for a Monopolist
A pure monopolist in an industry is a single seller. It is rare for a firm to have a pure monopoly – except when the industry is state-owned and has a legally protected monopoly
- The Royal Mail used to have a statutory monopoly on delivering household mail. This is changing fast as the industry seen fresh competition. The Royal Mail was part-privatised in 2013.
- A working monopoly: A working monopoly is any firm with greater than 25% of the industries' total sales. In practice, there are many markets where businesses enjoy a degree of monopoly power even if they do not have a 25% market share.
- A dominant firm is a firm that has at least forty per cent of their given market
Price and output under a pure monopoly
- A monopolist can take market demand as its own demand curve
- The firm is a price maker but it cannot charge a price that the consumers will not bear
- A monopolist has market power which is the power to raise price above marginal cost without fear of losing supernormal profits to new entrants to a market
- In this sense, price elasticity of demand acts as a constraint on the pricing-power of the monopolist
- Assuming that the monopolist aims to maximise profits (where MR=MC), we establish a short run price and output equilibrium as shown in the diagram below
WOW! Economics 2015 builds on the phenomenal success of the previous two years with yet another resource-packed day designed to provide teaching colleagues with effective and innovative teaching & learning materials. The feedback on WOW! Economics 2015 has once again been stunning - join Jonny, Bob, Nikki, Ruth, Penny and the tutor2u Economics team for this terrific CPD course.