Unit 3 Micro: Twitter - Growing Revenues to cut Losses
Monetizing a product is essential for a business to survive and ultimately prosper. This BBC news article outlines in a clear way the revenue channels that Twitter is using - it is still losing more than $1 a week despite a surge in revenues. Can Twitter grow the top-line revenue without disturbing the experience of millions of users? Anyone out there planning to invest in some Twitter shares?
Financial Times on the Twitter IPO