Explore Economics

Virgin Cola was set up during the early 1990s and after a hugely successful launch sales started to out-strip established mega brands such as Coca Cola. An aggressive response from Coca Cola included attempts to drive Virgin Cola from the supermarket shelves and the brand never recovered. In this short interview from the Wall Street Journal, Richard Branson discusses some of the key lessons from the Virgin Cola story. It is a commonly used example when discussing barriers to entry in concentrated markets.

CPD courses

Teaching Labour Market Economics at A Level

This course supports colleagues delivering labour market topics included in the new A Level Economics specifications.

Learn more ›

Teaching & learning products

The UK Economy in 2015 Revision Guide

This new full colour 28 page revision guide by tutor2u's Geoff Riley provides all AS & A2 Economics students with a data and chart-rich summary of the key issues facing the UK Economy in 2015.


AQA A2 Economics Worked Answers (2014)

Exemplar A Grade answers to the ECON3 and ECON4 exam papers sat in June 2014