Unit 2 Macro: Lessons from the Whisky Industry in Exporting
Britain's exports of whisky have been growing strongly in recent years helped by a lower pound and fast-rising demand from whisky drinkers in emerging markets. Whisky exports set to rise to £4.5bn by 2017 even though sales to traditionally strong markets in the European Union have stalled because of persistent recession in countries such as Spain, Portugal and Italy. This Channel 4 news report looks at the experiences of two whisky producers - one a small-scale manufacturer and the other the giant Diageo to consider prospects for UK exports as a way of strengthening the recovery,
Join us for a highly practical, resource and strategy-packed day exploring what really makes a difference in the classroom. This course is led by Tom Fay, Ofsted Inspector and Vice Principal (Teaching, Learning and Assessment) Rochdale Sixth Form College and is supported by Ruth Tarrant from Bedales School and Michelle Stephenson from tutor2u.Download some sample session material from this resource and idea-packed course here.