Unit 1 Micro: Information Economics - How Many Sugars in a Coke?
Do consumers of carbonated soft drinks really know how much sugar is in their regular fix? This five minute Newsnight clip is ideal for showing when teaching aspects of the economics of information failure. Will "getting the information in people's hands" help them to adjust their lifestyles? What are the economic arguments for and against direct intervention in the market for carbonated drinks such as a tax on high sugar content products? What are the alternative options or should we simply let consumers make their own choices?
In January 2013, Coca-Cola, released an advert to address the problem of obesity in the United States - watch it here
WOW! Economics 2015 builds on the phenomenal success of the previous two years with yet another resource-packed day designed to provide teaching colleagues with effective and innovative teaching & learning materials. The feedback on WOW! Economics 2015 has once again been stunning - join Jonny, Bob, Nikki, Ruth, Penny and the tutor2u Economics team for this terrific CPD course.