Unit 1 Micro: End of the Road for the Lada
Boasting a steering wheel that doesn’t steer, an in car radio that is an optional extra and acceleration powers that - on a good day - can take you from 0 to 60 in less than three minutes, the Lada has for a long time been a figure of fun in global motoring circles. But production is coming to an end following a collapse in sales. As is often the case, news of the demise of the Lada has prompted increased interest among younger urban consumers whose DNA is to go against the grain and drive something that is sturdy, mercifully free of corporate design features and most of all, tremendously cheap.
Russian car-maker AutoVaz has announced that it will stop production of its Lada 2107 model, better known in Britain as the Lada Riva, after more than 40 years.