The same article as published in Business, but with an economic twist for A2 students revising for your Micro paper this summer. With the growing market of e-readers and the competitive behaviour between Apple, Amazon and Google, how will the consumer benefit? Are there any benefits from competition for the three key players? What chance is there for any new company’s wanting to enter the market?

With new technology & the competitive nature between Sony, Apple and Google this article raises a lot of interesting application of both business and economic theory.

The threat e-readers brings to bookstores such as Waterstones, but especially independent book stores…. What will happen to the market and business behaviour? Will Google’s impressive downloading of books really open up the market to be more contestable? How will the duopoly react to the threat of Google (again!)

Essay practice…:“To date Google has scanned over 12 million books, both in-print and out-of-print, giving it a greater selection of material than either Apple or Amazon.” Discuss the extent to which this will open up the market to become more contestable?

CPD courses

Teaching the New AQA A Level Economics

Get your teaching of the new AQA A Level Economics specification off to a flying start with this CPD course dedicated to the challenges and requirements of the AQA board. We'll explore ways to teach the new teaching content, the revised nature and methods of assessment and the challenges posed by the new linear structure for teaching & learning.

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Teaching & learning products

AQA AS Economics Worked Answers (2014)

Exemplar A Grade answers to the AQA ECON1 and ECON2 exam papers in summer 2014


AQA Economics Year 1 (AS) Teacher PowerPoint Presentations

This resource comprises a complete collection of editable PowerPoint presentations that are ideal for teaching individual topics for the whole Year 1 (AS) teaching content. Each presentation has a consistent, clear and professional format and maps precisely to the AQA specification teaching content.