Here is an interesting experiment in applied behavioural economics designed to get some motorists to alter their time of road use and make better use of existing road and motorway capacity. Click on Earn Rewards for Smart Commuting and read this background article from the New York Time: Incentives for Drivers Who Avoid Traffic Jams

Similar ideas are being applied to incentivising people to use mass transit systems at off-peak times and the experiments also include an important social network or “badge effect” - where your socially beneficial transport choices are transmitted to your friends and acquaintances. Are these incentives enough? Are they durable? Most transport policies towards congestion involve sticks rather than carrots - which do you think is most effective?

Featured
CPD courses

Teaching the New A Level Economics: Financial Markets

From bond yields to coupons; from the PRA to the FCA. The new A Level Economics specifications from Sept 2015 include more substantial coverage of financial markets. This resource-packed CPD course will help you quickly get up to speed with the new teaching content and provide you with lesson resources you can use straightaway.

Learn more ›

Teaching & learning products

Edexcel A2 Economics Worked Answers (2014)

Example A Grade answers to the Edexcel Unit 3 and Unit 4 exam papers sat in June 2014

£5.00

Edexcel AS Economics Worked Answers (2014)

Exemplar A Grade answers, with Examiner commentary, to the Edexcel AS Economics Unit 1 and Unit 2 exam papers sat in summer 2014

£5.00