Subjects

Business

Explore Business
Search

An entrepreneur cannot avoid risk in a start-up and everyone knows that a large proportion of new businesses eventually fail. The trick is to assess:

  • What the main risks are in a new business (e.g. unexpected costs, lower than expected sales, failure to secure distribution)
  • The probability of the risks happening (this has to be an estimate)
  • What would happen if the risks occur – cost, cash etc

The third part of the assessment above is perhaps the most important. For the small business, often starved of cash, even a relatively small event can prove disastrous. The entrepreneur has to assess the potential impact on the business of a risk, but also assess the upside (where things turn out to be better than expected).

So, a calculated risk can be defined as follows:

"A risk that has been given thoughtful consideration and for which the potential costs and potential benefits have been weighted and considered"

Entrepreneurs take calculated risks everyday, since they take decisions everyday. Each time they take a decision they are weighing up the significance of the options and (often intuitively) working out whether to go ahead.

Rewards from enterprise

That's enough about the negative side of setting a business up. What about the rewards? We looked earlier at the motivations for setting up a business. Many of the intangible rewards that arise from being in business happen because these motives are achieved.

  • A sense of satisfaction
  • Building something
  • Being in control
  • Making that first sale
  • Opening a new location
  • Employing more people
  • Getting an industry award or good publicity
  • Getting great feedback from customers

These are the kind of non-financial rewards that give entrepreneurs a buzz.

However, ultimately, it is the financial rewards that justify the effort and make taking the risk worthwhile.

You should also remember that there is a strong tradition of entrepreneurs who have built and sold one business for a substantial amount going onto build other successful businesses. They never lose the entrepreneurial buzz. Such people are called "serial entrepreneurs".

Featured
CPD courses

Teaching the New Edexcel A Level Business

Join the tutor2u Business team for a resource-packed day designed to fast-track your lesson planning and preparation for the new Edexcel A Level Business specification. We'll look at the key changes in teaching content, explore the new challenges of teaching this linear specification and dive into some brand new teaching resources designed specifically for the new Edexcel A Level Business course from September 2015.

Learn more ›

Teaching & learning products

AQA BUSS4 Section B Example Essays

This collection of A grade example Section B essays will help students see how typical Section B essay titles can be answered effectively

£5.00

Edexcel A Level Business Year 1 (AS) Teacher PowerPoint Presentations

This resource comprises a complete collection of editable PowerPoint presentations that are ideal for teaching individual topics for the whole Year 1 (AS) teaching content. Each presentation has a consistent, clear and professional format and maps precisely to the specification teaching content.

£75.00

Close

Business