An important part of the planning process is looking at the existing position of the business and trying to decide how factors external to the business may affect the business.
A business can perform a SWOT analysis as a way of deciding which marketing strategy to use. The business performs an audit on the internal and external nature of the business looking at the current and future situation. An audit is a review of all the business' activities.
Thinking about the use of a SWOT analysis in assessing the contribution of marketing to a business' strategy;
Possible strengths in marketing might be:
Possible weaknesses in marketing might include:
Potential marketing opportunities could include:
A list of possible marketing threats could include:
We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.
Fully worked A Grade answers to recent Edexcel GCSE Business Studies Unit 3 exam papers with detailed examiner commentary on how good technique scores top marks
Exemplar A grade worked answers to recent AQA GCSE Business Studies Unit 2 exam papers with examiner commentary on how to score top marks