Communication can be defined as:
The process by which a message or information is exchanged from a sender to a receiver
Communication can be:
Internal communication is particularly important. It links together all the different activities involved in a business. It also aims to ensure that all employees are working towards the same goal and know exactly what they should be doing and by when.
External communication is where the business communicates with people & organisations outside of the business. This is closely linked with the idea of "stakeholders" – i.e. those who have an interest in the activities and results of the business
Examples of external communication include:
There are many reasons why it is important for a business to achieve effective communication:
The link between communication and motivation is particularly important. Good communication is an important part of motivating employees and the main motivational theorists recognised this:
Amongst the other reasons for using communication to boost motivation are:
Aiming to achieve effective communication is one thing – actually doing it is another. There are several barriers to communication, including:
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