World Cup 2010 Business Winners and Losers
The Guardian has a useful article today summarising what it believes are the main business winners and losers (in the UK) from the World Cup 2010. It uses reported financial results and other marketing data as the basis for the analysis (which is an interesting discussion point for students). Well worth printing out and using as an example of external factors which affect demand in a market.
Inevitably the article focuses mainly on retailers - who tend to release more data, more quickly than other sectors.
The more confident students might question some of the analysis and evaluation in the article, perhaps questioning whether it was the World Cup which was the reason for a better/worse performance - or whether it was the underlying competitive strength of the business which was key.
Join the tutor2u Business team for a resource-packed day designed to fast-track your lesson planning and preparation for the new Edexcel A Level Business specification. We'll look at the key changes in teaching content, explore the new challenges of teaching this linear specification and dive into some brand new teaching resources designed specifically for the new Edexcel A Level Business course from September 2015.