Here’s another short article on how a retailer attempts to encourage and reward customer loyalty.  The Caffe Nero loyalty card is one of the most successful retail loyaly schemes, but what differentiates it from the likes of Clubcard or Nectar is its simplicity.  No smartcards here - just a piece of card and an ink stamp.

The scheme is so simple:
- Buy nine coffees - and get your tenth free
- A card is stamped with each purchase
- Helps Caffe Nero track repeat customers - simply by seeing how many customers in the queue use the card
- Cards carried in purses and wallets - a good way to promote the brand!

Customers feel appreciated

Featured
CPD courses

Teaching the New Edexcel A Level Business

Join the tutor2u Business team for a resource-packed day designed to fast-track your lesson planning and preparation for the new Edexcel A Level Business specification. We'll look at the key changes in teaching content, explore the new challenges of teaching this linear specification and dive into some brand new teaching resources designed specifically for the new Edexcel A Level Business course from September 2015.

Learn more ›

Teaching & learning products

AQA BUSS4 Ultimate Essay Writing Guide

This 40 page printed full-colour A4 booklet guides you through the techniques required to write high-scoring essays in both Section A and Section B of BUSS4.

£5.00

AQA BUSS4 Section B Example Essays

This collection of A grade example Section B essays will help students see how typical Section B essay titles can be answered effectively

£5.00