Here’s another short article on how a retailer attempts to encourage and reward customer loyalty.  The Caffe Nero loyalty card is one of the most successful retail loyaly schemes, but what differentiates it from the likes of Clubcard or Nectar is its simplicity.  No smartcards here - just a piece of card and an ink stamp.

The scheme is so simple:
- Buy nine coffees - and get your tenth free
- A card is stamped with each purchase
- Helps Caffe Nero track repeat customers - simply by seeing how many customers in the queue use the card
- Cards carried in purses and wallets - a good way to promote the brand!

Customers feel appreciated

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Series

BUSS4 Section A 2015: UK Manufacturing

We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.

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Teaching & learning products

AQA BUSS4 Revision Guide

The latest edition of Jim Riley's concise 20 page guide to key topics for BUSS4 - essential support for your BUSS4 exam

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AQA BUSS4 Section B Example Essays

This collection of A grade example Section B essays will help students see how typical Section B essay titles can be answered effectively

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