The Caffe Nero Loyalty Scheme - Simple and Effective
Here’s another short article on how a retailer attempts to encourage and reward customer loyalty. The Caffe Nero loyalty card is one of the most successful retail loyaly schemes, but what differentiates it from the likes of Clubcard or Nectar is its simplicity. No smartcards here - just a piece of card and an ink stamp.
The scheme is so simple:
- Buy nine coffees - and get your tenth free
- A card is stamped with each purchase
- Helps Caffe Nero track repeat customers - simply by seeing how many customers in the queue use the card
- Cards carried in purses and wallets - a good way to promote the brand!
Customers feel appreciated
Join the tutor2u Business team for a resource-packed day designed to fast-track your lesson planning and preparation for the new Edexcel A Level Business specification. We'll look at the key changes in teaching content, explore the new challenges of teaching this linear specification and dive into some brand new teaching resources designed specifically for the new Edexcel A Level Business course from September 2015.