The pre-released case study for Edexcel Unit 4a (Making Business Decisions) is now available and the subject of the evidence is SuperGroup - owner of the SuperDry fashion label and retail empire.

The case study evidence is largely drawn from 2010 up to the summer of 2011 and paints a broadly positive picture of the fast-growing SuperGroup business. However, as keen followers of the business news (and this blog) will be aware, much has happened to SuperGroup recently which has cast a shadow over the performance of the business. SuperGroup shareholders have certainly had to experience a roller-coaster rise recently!

We’ve added a series of news links below which will help students (and their teachers) update their understanding of SuperGroup strategy and performance. We’ll update this list over the coming months as students get to grips with the case study.

I’m delighted that Mark Tottman has once again agreed to provide his superb, comprehensive analysis of the SuperGroup Edexcel Unit 4a case study - and this can now be pre-ordered here. Mark normally completes his analysis by early September - so we’ll aim to ship pre-orders then.

SuperGroup & SuperDry in the News

SuperGroup shares plunge after new profit warning blamed on bad maths (20 April 2012)
http://www.guardian.co.uk/business/2012/apr/20/supergroup-shares-plunge-profit-warning

SuperGroup growth slows for fourth quarter in a row (May 2012)
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9258330/SuperGroup-growth-slows-for-fourth-quarter-in-a-row.html

Cult of SuperGroup undermined by errors (May 2012)
http://www.drapersonline.com/news/analysis/cult-of-supergroup-undermined-by-errors/5036666.article

Supergroup: What the analysts say (May 2012)
http://www.retail-week.com/sectors/fashion/supergroup-what-the-analysts-say/5036595.article

Superdry chain ‘grew out of its comfort zone’ (April 2012)
http://www.bbc.co.uk/news/business-17787624

What’s going wrong at Superdry?
http://tutor2u.net/blog/index.php/business-studies/comments/whats-going-wrong-at-superdry

Superdry firm Supergroup’s profit hit by warehouse cost (December 2011)
http://www.bbc.co.uk/news/business-16177657

Superdry firm Supergroup faces £9m profit hit (October 2011)
http://www.bbc.co.uk/news/business-15179914

Supergroup shares hit as sales growth slows (May 2011)
http://www.bbc.co.uk/news/business-13374708

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