Start-ups - the Wooden Smartphone?
If smartphones have become mass-market, then is there now a gap in the market for a niche phone - perhaps one made from bamboo? This excellent video examines the innovative idea of Kieron-Scott Woodhouse, a final year Product & Design student at the Middlesex University in London. He’s just turned 24 and is already running his own company. This is his debut design - the world’s first smartphone made from wood….
Kieron-Scott explains that:
“We’re trying to find a new market so we’re not going to be in your mainstream, we’re looking to be in boutiques where we may be the only phone there.”
The video features a brief interview with Jerry Lao (one of Kieron-Scott’s investors) who explains:
“Now everything looks kind of homogenous. So what we want to do is stand out, be very very very bold and if you have a bamboo phone in the middle of a meeting you know everyone will know where that brand is coming from.”
Join the tutor2u Business team for a resource-packed day designed to fast-track your lesson planning and preparation for the new Edexcel A Level Business specification. We'll look at the key changes in teaching content, explore the new challenges of teaching this linear specification and dive into some brand new teaching resources designed specifically for the new Edexcel A Level Business course from September 2015.
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Fully worked A Grade answers to recent Edexcel GCSE Business Studies Unit 3 exam papers with detailed examiner commentary on how good technique scores top marks