Start-ups - the Wooden Smartphone?
If smartphones have become mass-market, then is there now a gap in the market for a niche phone - perhaps one made from bamboo? This excellent video examines the innovative idea of Kieron-Scott Woodhouse, a final year Product & Design student at the Middlesex University in London. He’s just turned 24 and is already running his own company. This is his debut design - the world’s first smartphone made from wood….
Kieron-Scott explains that:
“We’re trying to find a new market so we’re not going to be in your mainstream, we’re looking to be in boutiques where we may be the only phone there.”
The video features a brief interview with Jerry Lao (one of Kieron-Scott’s investors) who explains:
“Now everything looks kind of homogenous. So what we want to do is stand out, be very very very bold and if you have a bamboo phone in the middle of a meeting you know everyone will know where that brand is coming from.”
WOW! Business 2015 is tutor2u's resource packed CPD for ALL business teachers. It follows in the huge footsteps of TBBLE (The Best Business Lesson Ever) and provides all Business teachers with a brand new set of resources that can be used immediately within the classroom. Not to be missed!