At our A2 Business revision workshops in March we predicted that Sony would quickly become an essential research case study for students in 2012 and perhaps beyond, as we anticipated the strategic review being carried out by Hirai Kazou as he took over as CEO of Sony from Sir Howard Stringer.  Events over recent days have supported that view. Sony’s plight - and proposed turnaround strategy - is packed full with fantastic business strategy materials. Perfect for comparing and contrasting with the likes of Apple, Samsung, Google & HTC.

Hirai’s announcement has been well covered in all the business media, particularly the online business television channels.  Here is a selection of clips which help explain the strategy and also provide some examples of experts analysing and evaluating the likely success of the turnaround:

Update: BBC news, May 2012: Sony shares tumble to 31-year low amid record losses

Background

After four years of huge losses, Sony, the Japanese electrical company, has announced it is to cut up to 10,000 jobs.

At his announcement of the strategy, Hirai Kazou stated that:

“For Sony’s revival and growth process, there will be painful choices and decisions that must be made, and we will be faced with executing these decisions. But without these, we will not be able to change Sony.”

Sony’s new CEO has broad ambitions to reverse the company’s losses but the analysts featured on the Reuters video further below don’t think the turnaround strategy plan is “gritty enough”!

       

 

 

 

Featured
Exam coaching workshops

AQA BUSS1/BUSS2 Combined Exam Coaching & Revision Workshops

These intensive one-day exam coaching & revision workshops are designed to help AS Business students maximise their performance in the BUSS1 & BUSS2 exams later this term. Through a series of intensive sessions, we focus on and build techniques that enable students to meet the assessment objectives. The main focus on each session is BUSS2, but we'll also dip into key BUSS1 topics and develop effective exam technique proven to work for both exams.

Learn more ›

Teaching & learning products

AQA BUSS4 Ultimate Essay Writing Guide

This 40 page printed full-colour A4 booklet guides you through the techniques required to write high-scoring essays in both Section A and Section B of BUSS4.

£5.00

AQA BUSS2 Worked Answers (2013-2014)

Exemplar A grade answers to the three BUSS2 exam papers in 2013 and 2014

£5.00