Sony cuts the PS3 price to extend its life cycle
When Sony launched the original PlayStation 3, they intended the product to have a ten-year life cycle. The latest version of the PS3 has just been launched worldwide: a lighter and more powerful machine and, perhaps more importantly, it comes with a chunky price cut. This video briefly examines the business strategy behind the latest extension activity for the PS3.
Join Jim Riley and the tutor2u BUSS4 team for an intensive day designed to prepare students for the challenges of BUSS4 in June 2015. Each of the five workshop sessions introduces and builds effective essay planning and writing technique. We do this in the context of looking at both Manufacturing in the UK (Section A) and core topics for Section B including leadership, change management, technology, strategic choice and globalisation.