Many business textbooks suggest that both corporate and functional objectives need to conform to a set of criteria referred to as an acronym SMART.

The SMART criteria are summarised below:

The objective should state exactly what is to be achieved.

An objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achieved

The objective should be realistic given the circumstances in which it is set and the resources available to the business.

Objectives should be relevant to the people responsible for achieving them

Time Bound
Objectives should be set with a time-frame in mind. These deadlines also need to be realistic

Exam coaching workshops

AQA BUSS1/BUSS2 Combined Exam Coaching & Revision Workshops

These intensive one-day exam coaching & revision workshops are designed to help AS Business students maximise their performance in the BUSS1 & BUSS2 exams later this term. Through a series of intensive sessions, we focus on and build techniques that enable students to meet the assessment objectives. The main focus on each session is BUSS2, but we'll also dip into key BUSS1 topics and develop effective exam technique proven to work for both exams.

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Teaching & learning products

Edexcel GCSE Business Studies Unit 3 Worked Answers (2013-2014)

Fully worked A Grade answers to recent Edexcel GCSE Business Studies Unit 3 exam papers with detailed examiner commentary on how good technique scores top marks


AQA BUSS4 Ultimate Essay Writing Guide

This 40 page printed full-colour A4 booklet guides you through the techniques required to write high-scoring essays in both Section A and Section B of BUSS4.