Many business textbooks suggest that both corporate and functional objectives need to conform to a set of criteria referred to as an acronym SMART.

The SMART criteria are summarised below:

Specific
The objective should state exactly what is to be achieved.

Measurable
An objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achieved

Achievable
The objective should be realistic given the circumstances in which it is set and the resources available to the business.

Relevant
Objectives should be relevant to the people responsible for achieving them

Time Bound
Objectives should be set with a time-frame in mind. These deadlines also need to be realistic

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These intensive one-day exam coaching & revision workshops are designed to help AS Business students maximise their performance in the BUSS1 & BUSS2 exams later this term. Through a series of intensive sessions, we focus on and build techniques that enable students to meet the assessment objectives. The main focus on each session is BUSS2, but we'll also dip into key BUSS1 topics and develop effective exam technique proven to work for both exams.

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