Promotional Pricing at its Worst
Promotional pricing (usually) involves offering a discount to customers on the normal selling price of a product, or more of the product at the normal price. The aim is to increase sales and draw attention to the product, brand and business itself, however these firms don’t always get it right. Have you seen any better ‘offers’ than these?
Join Jim Riley and the tutor2u BUSS4 team for an intensive day designed to prepare students for the challenges of BUSS4 in June 2015. Each of the five workshop sessions introduces and builds effective essay planning and writing technique. We do this in the context of looking at both Manufacturing in the UK (Section A) and core topics for Section B including leadership, change management, technology, strategic choice and globalisation.