Promotional Pricing at its Worst
Promotional pricing (usually) involves offering a discount to customers on the normal selling price of a product, or more of the product at the normal price. The aim is to increase sales and draw attention to the product, brand and business itself, however these firms don’t always get it right. Have you seen any better ‘offers’ than these?
We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.