BBC Working Lunch has come up trumps for business studies once again - this time with a snappy 3 minute video looking at the growing use of mystery shopping…
Mystery shopping has been around a long time. I first came across it back in the 1980s working with a client that owned a chain of 20 cookie stores (it was a mystery to me why people shopped there - but that’s another story).
The video suggests that businesses are making increasing use of mystery shopping to gather insights into customer service quality, attitudes of employees, operational effectiveness and so on. Great news for the marketing department I’m sure - but what about the employees being snooped on? Plenty of scope here for a solid plenary discussion on the advantages and disadvantages of mystery shopping for a business, and for students to consider the alternatives (e.g. customer service questionnaires).
Here is the link to the BBC Working Lunch video
Join Graham Prior and Jim Riley for a resource-packed CPD day which will help you accelerate your planning and lesson preparation for the new AQA A Level Business. We've packed this day with resources to help teach the new spec content. We also consider how best to approach the challenges of a linear Business course.
This resource comprises a complete collection of editable lesson topic worksheets and exam-style case studies that are ideal for teaching individual topics for the whole Year 1 (AS) teaching content. Each lesson topic worksheet and case study has a consistent, clear and professional format and maps precisely to the specification teaching content.