Market Shares and Chocolate - a Cool IWB Resource
And then there were three… Well, four if you include little Ferrero. Now that Cadbury has been consumed by Kraft, there are loads of great resources out there to sustain business lessons over the next year or so. And here is a cracker from the Guardian which would work a treat on the IWB. An interactive guide to revenues and market share by confectionery group AND brand. Some great potential here for IWB-based quizzes and for some follow-up calculations comparing and contrasting the revenues and market shares of particular brands.