The scale of the new shirt sponsorshop deal agreed between Manchester United and General Motors Chevrolet brand is staggering and a great example of the benefits a brand can enjoy when it becomes truly global.
The deal is reported as being worth a record-breaking $559m (£357m), which works out at almost $80m (£51m) a year.
To put this into perspective, that is more than double the £19.6m insurer Aon is currently paying to have its brand on Manchester united’s shirts.
Another way to compare the deal is to look at the major shirt sponsorship arrangements for other leading clubs. The current deals for the other highest-sponsored clubs are:
Why the high number?
One key reason is the size and reach of Manchester United as a global brand. The club claims that it has 659 million global followers including a vast fan base on social media sites. How many global brands can compete with that kind of reach? No wonder other brands want to be associated with Manchester United!
A complete collection of editable worksheets that that enable students to practice all elements of the quantitative and data analysis skills required by the Year 1 (AS) teaching content.
This resource comprises two practice exam papers (with supporting mark schemes) for each of the two Year 1 (AS) papers. The format of each practice exam paper follows precisely the format of the specimen assessment materials issued by the board that have been accredited by Ofqual.