This summer’s AQA GCSE (3132) case study focuses on Kelloggs, with a significant section on market segmentation and advertising. A Kelloggs brand which has developed a reputation for successful TV advertising is Crunchy Nut Cornflakes. Take a look at two great examples of these ads in action!
Two examples of Crunchy Nut adverts.
The advert above was the first TV ad for the brand, back in 1982.
Compare that with the classic Crunch Nut ad below, from 2007.
We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.
Condensed, essential topic-by-topic study notes covering the entire Year 1 (AS) teaching content for the Edexcel Business specification