Explore Business


This summer’s AQA GCSE (3132) case study focuses on Kelloggs, with a significant section on market segmentation and advertising.  A Kelloggs brand which has developed a reputation for successful TV advertising is Crunchy Nut Cornflakes.  Take a look at two great examples of these ads in action!

Two examples of Crunchy Nut adverts.

The advert above was the first TV ad for the brand, back in 1982.

Compare that with the classic Crunch Nut ad below, from 2007.


BUSS4 Section A 2015: UK Manufacturing

We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.

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Teaching & learning products

Edexcel A Level Business Year 1 (AS) Course Companion

Condensed, essential topic-by-topic study notes covering the entire Year 1 (AS) teaching content for the Edexcel Business specification


MCQ Lesson Activity Pack Volume 1

This collection of teaching resources features six brand new game-based learning templates that enable you to engage and test students with multiple-choice questions (MCQs)