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This summer’s AQA GCSE (3132) case study focuses on Kelloggs, with a significant section on market segmentation and advertising.  A Kelloggs brand which has developed a reputation for successful TV advertising is Crunchy Nut Cornflakes.  Take a look at two great examples of these ads in action!

Two examples of Crunchy Nut adverts.

The advert above was the first TV ad for the brand, back in 1982.

Compare that with the classic Crunch Nut ad below, from 2007.

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