This summer’s AQA GCSE (3132) case study focuses on Kelloggs, with a significant section on market segmentation and advertising. A Kelloggs brand which has developed a reputation for successful TV advertising is Crunchy Nut Cornflakes. Take a look at two great examples of these ads in action!
Two examples of Crunchy Nut adverts.
The advert above was the first TV ad for the brand, back in 1982.
Compare that with the classic Crunch Nut ad below, from 2007.
This resource comprises two practice exam papers (with supporting mark schemes) for each of the two Year 1 (AS) papers. The format of each practice exam paper follows precisely the format of the specimen assessment materials issued by the board that have been accredited by Ofqual.
Exemplar A grade worked answers to recent AQA GCSE Business Studies Unit 2 exam papers with examiner commentary on how to score top marks