Subjects

Business

Explore Business
Search

If you've noticed the high-profile Christmas campaign for Aldi this year (see the two example videos below) you may be interested in this article from Yahoo which gives a few pointers as to how the company have managed to turn the recession into a major profit-making opportunity.  

Whilst the major TV campaign shows that Aldi are now in a position to market themselves to directly compete with Morrisons, Sainsbury's et al, the article shows how the key to their success lies in the 'Product' aspect of the marketing mix - their profits up by an incredible 200% over the last two years. By minimising the use of big-name brands and concentrating on giving value-for-money with their own home-branded products, Aldi have given cash-conscious consumers a genuine alternative to the more established supermarkets in the UK.

It was interesting to hear from Judith McKenna (COO of Asda) at the tutor2u Business Teacher National Conference 2012 when she said that of all their competitors, Asda felt the biggest threat came from Amazon (who have launched online grocery delivery) and Aldi - who she rated highly. It looks like Aldi may indeed be the emerging force in UK grocery retailing.

Featured
45
Series

BUSS4 Section A 2015: UK Manufacturing

We'll use this Series to curate resources that support teachers and students preparing for the BUSS4 Section A Research Theme on Manufacturing in the UK (June 2015). These resources will complement our popular BUSS4 Section A Toolkit on Manufacturing and the BUSS4 Exam Coaching Workshops which also include sessions on Manufacturing.

Read more ›

Teaching & learning products

AQA A Level Business Year 1 (AS) Calculation Practice Sheets

A complete collection of editable worksheets that that enable students to practice all elements of the quantitative and data analysis skills required by the Year 1 (AS) teaching content.

£50.00

AQA BUSS1 Worked Answers (2013-2014)

Exemplar A grade answers to the three BUSS1 exam papers in 2013 and 2014

£5.00

Close

Business