Globalisation - Coca-Cola: the Ultimate Global Brand?
Fantastic lesson resource here from the BBC Magazine on the global reach (and history) of Coca-Cola. The recent decision to allow the sale of Coca-Cola in Burma means that there are just two countries in the world where it is not permitted to buy the iconic global beverage. Can you guess which two countries these are?
As the article explains, the Coca-Cola brand has been closely aligned to geo-political events over its 126 year history, largely as a result of its heritage in the USA.
Join Graham Prior and Jim Riley for a resource-packed CPD day which will help you accelerate your planning and lesson preparation for the new AQA A Level Business. We've packed this day with resources to help teach the new spec content. We also consider how best to approach the challenges of a linear Business course.
Teaching & learning products
Worked A Grade answers to recent AQA GCSE Business Studies Unit 1 exam papers together with detailed examiner commentary