Does Nokia’s Strategy Need An Upgraded CEO?
If Apple is the business of the Noughties with its phenonomenal growth and brand image, then Nokia is perhaps the biggest casualty of Apple’s success. Before the iPhone arrived, Nokia was the dominant brand in mobile technology…but not anymore
The short video clip below from the BBC highlights some of the strategic issues facing Nokia and its embattled CEO. This article from Sky makes some similar points.
Lots of relevant materials in these resources for business students - indeed Nokia would make an ideal research case for AQA BUSS4 students preparing for just about anything they might get thrown by the examiner in Section A or Section B.
Join Jim Riley and the tutor2u BUSS4 team for an intensive day designed to prepare students for the challenges of BUSS4 in June 2015. Each of the five workshop sessions introduces and builds effective essay planning and writing technique. We do this in the context of looking at both Manufacturing in the UK (Section A) and core topics for Section B including leadership, change management, technology, strategic choice and globalisation.