Subjects

Business

Explore Business
Search
Business blog

Apple’s Product Portfolio - the iPhone is now as big as Microsoft!

Ahead of the impending launch of the iPhone 5, the strategic importance of the iPhone to Apple is nicely illustrated in this analysis on CNN Money.  

CNN compare the revenues generated by the iPhone compared with the whole of Microsoft. In the year to June 2012, iPhone revenues were $74.3bn. compared with $73.0bn achieved in total by Microsoft.

The analysis also shows how the iPhone has become the most significant generator of revenues for Apple compared with all the other components of its product portfolio. It raises an interesting question which students might consider - is Apple becoming too reliant on the iPhone?

Featured
CPD courses

WOW! Business 2015

WOW! Business 2015, tutor2u's resource packed CPD for ALL business teachers, provides delegates with a brand new set of teaching resources and effective approaches that can be used immediately within the classroom. Not to be missed!

Learn more ›

Teaching & learning products

Edexcel A Level Business Year 1 (AS) Practice Exam Papers

This resource comprises two practice exam papers (with supporting mark schemes) for each of the two Year 1 (AS) papers. The format of each practice exam paper follows precisely the format of the specimen assessment materials issued by the board that have been accredited by Ofqual.

£75.00

AQA BUSS1 Worked Answers (2013-2014)

Exemplar A grade answers to the three BUSS1 exam papers in 2013 and 2014

£5.00

Close

Business