Apple’s Product Portfolio - the iPhone is now as big as Microsoft!
Ahead of the impending launch of the iPhone 5, the strategic importance of the iPhone to Apple is nicely illustrated in this analysis on CNN Money.
CNN compare the revenues generated by the iPhone compared with the whole of Microsoft. In the year to June 2012, iPhone revenues were $74.3bn. compared with $73.0bn achieved in total by Microsoft.
The analysis also shows how the iPhone has become the most significant generator of revenues for Apple compared with all the other components of its product portfolio. It raises an interesting question which students might consider - is Apple becoming too reliant on the iPhone?
Join Graham Prior and Jim Riley for a resource-packed CPD day which will help you accelerate your planning and lesson preparation for the new AQA A Level Business. We've packed this day with resources to help teach the new spec content. We also consider how best to approach the challenges of a linear Business course.